Reports 2017-04-26T10:59:05+00:00

Special Report | 30-Love, 40-Like? A Look at Age and the UK Tennis Market

With the grass-court season now upon us, we’ve been examining the audience demographic of two of the UK’s most iconic tournaments – The Championships at Wimbledon and The Aegon Championships at Queen’s – unearthing some intriguing findings on how Buzz, Consideration and sponsor brand impact differ across the tennis fan base. The latest in our series of Special Reports.

SportsIndex Annual Reports | 2014, 2015, 2016 and 2017

SMG Insight reveals the winners, the losers, the movers and improvers amongst 60 major sports events in the fourth annual report of its SportsIndex series. Providing individual event rankings, year-on-year performance comparisons and analysis by sporting category, the report showcases just some of the capabilities of SportsIndex, the first and only syndicated product to measure the UK general public’s perception of 60 leading domestic and international sports events on a daily basis.

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SMG Insight at HSBC Golf Business Forum

Of all the world’s major sports, golf is the one that most thrives on tradition – its rules and etiquette as important now as they were in 1860, when the Open Championship was first played. But seismic changes in how media is consumed and an ageing traditional fanbase mean golfing stakeholders must not only keep golf relevant to the younger generations, but continue to optimise the commercial benefits of a massive following. To do that, we all need a better understanding of who the golfing audience is. In this pocket guide, we’ve dug into the SMG/YouGov data vault to present a snapshot of the US and UK markets and highlighted a handful of interesting revelations.

Sports MENA Research

SPORTS RESEARCH SPORTS MENA: CONSUMER CLOSE-UP 2016 ‘Sports MENA: Consumer Close-Up 2016’, the latest in SMG Insight's geographical sports market research series and the company’s second report covering the Middle East and North Africa.  Surveying a representative sample of over 100,000 respondents across 13 countries, ‘Sports MENA’’s detailed insight and analysis reveal the sporting habits and interests of the region’s population*, focussing on following, participation, interest, live event attendance and media used to follow sport. MENA is a [...]

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