News

News 2018-05-02T19:03:39+00:00

SMG Insight dips back into labor market as US business grows again

SMG INSIGHT NEWS SMG Insight dips back into labor market as US business grows again SMG Insight, powered by YouGov, has moved again to expand its US operations. Two new senior hires means that SMG Insight’s fast-growing business now has boots on the ground from coast to coast in North America. Georgie Webb joins SMG Insight as Senior Account Director after almost seven years at Repucom and Nielsen Sports. During her time there she worked with many high profile brands across the auto, tech, apparel, logistics and tourism industries, helping them to justify and optimize their sponsorship investments. Georgie will be based in San Francisco. Victor Gras joins the New York office as Senior Director [...]

Rugby dominates positive sports chatter in 2017

SPORTSINDEX 2018 ANNUAL BUZZ REPORT Rugby dominates positive sports chatter in 2017 5th edition of SportsIndex Buzz Report reveals events which generated most positive buzz amongst public in 2017: Wimbledon – most positively talked-about sports event of the year Big strides for rugby – Union events make up two of top three Cycling now part of top table – Tour de France cements incredible rise up rankings FA Cup is football’s golden egg – the only football property in top 20 FIFA World Cup – out of negative figures Tennis – well-represented in top 20 with four properties A new edition of SMG Insight’s Buzz Report has revealed the buzziest sports events of 2017. [...]

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Appointment of Scott Horowitz, Chief Revenue Officer, North America

SMG INSIGHT NEWS SMG Insight grows again in US with Scott Horowitz appointment SMG Insight, the sports and sponsorship specialist arm of YouGov, has expanded its senior team in the US with the appointment of Scott Horowitz, formerly Senior Vice President at Nielsen Sports. With its American business growing quickly following recent client wins, SMG Insight has moved to expand its roster. Scott will join as Chief Revenue Officer for North America. Scott Horowitz joins with an enviable reputation for sealing deals and creating exceptional value for clients. He has worked with some of the top teams, rights holders, leagues, sponsors, and government agencies across North America and around the world to help measure, track [...]

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Appointment of Ewan Tait, Client Services Director

SMG INSIGHT NEWS SMG Insight grows leadership team with appointment of Client Services Director SMG Insight, the sports and sponsorship specialist arm of YouGov, today announces that Ewan Tait, former Marketing Strategy & Performance Manager at Visa, will join the company as Client Services Director. Ewan’s appointment reflects a continued period of dynamic growth for SMG Insight, as it expands globally, developing its range of bespoke media and consumer research solutions to a broadening client base, which already includes The FA, ATP, ICC, WTA, Formula E, Emirates, Barclays and NASCAR, amongst other global rights holders and brands. As Client Services Director, Ewan will ensure current and future customers of the business are supported through excellence [...]

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Special Relationship report lifts lid on strategies driving US/UK sporting relations

SMG INSIGHT NEWS Special Relationship report lifts lid on strategies driving US/UK sporting relations A new SMG Insight report has, for the first time, revealed the data driving the efforts of the NFL and soccer to build audiences on foreign soil. As American football prepares to make its annual trip to Wembley and Major League Soccer winds up its season in the States, SMG Insight’s Special Relationship report looks at how the differences between British and American sports fans are steering the sports’ strategies to break into one another’s home markets. Frank Saez, SMG Insight’s Managing Director, explains how the report offers a unique trove of data and analysis for sports looking to grow their [...]

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Appointment of US Vice President

SMG INSIGHT NEWS Appointment of US Vice President, Lance Fraenkel SMG Insight’s global expansion continues with appointment of US Vice President SMG Insight, the sports and sponsorship specialist arm of YouGov, today announces that Lance Fraenkel will join the business as Vice President, North America.  Fraenkel was formerly Head of Client Service for YouGov’s combined US BrandIndex / Profiles business where he led cross-functional teams in achieving multi-million dollar revenue through market research consultancy with clients such as Google, McDonald’s, Omnicom Media Group, NBC and Bank of America. Fraenkel’s appointment reflects SMG Insight’s continued dynamic growth as it expands globally, offering bespoke media and consumer sports research solutions to its broadening client base, which already includes [...]

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SMG Insight at HSBC Golf Business Forum

Of all the world’s major sports, golf is the one that most thrives on tradition – its rules and etiquette as important now as they were in 1860, when the Open Championship was first played. But seismic changes in how media is consumed and an ageing traditional fanbase mean golfing stakeholders must not only keep golf relevant to the younger generations, but continue to optimise the commercial benefits of a massive following. To do that, we all need a better understanding of who the golfing audience is. In this pocket guide, we’ve dug into the SMG/YouGov data vault to present a snapshot of the US and UK markets and highlighted a handful of interesting revelations.

Appointment of Head of Media Research

SMG INSIGHT NEWS Appointment of Head of Media Research, Nicole Allison   Further senior appointment at SMG Insight as Head of Media Research joins expanding team SMG Insight, the sports and sponsorship specialist arm of YouGov, today announces that Nicole Allison, former Marketing Research Manager at the English Football League, will join the company as Head of Media Research. Allison’s appointment follows that of Sara Eddleston, Head of Consumer Insight, earlier this month as the company’s senior team continues to expand, delivering its unique brand of bespoke sports and sponsorship research consultancy to an ever-growing roster of clients that currently includes Premiership Rugby, Barclays, the ALJ League, MLB and Sky. Utilising significant prior experience from [...]

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Appointment of Head of Consumer Insight

SMG INSIGHT NEWS Appointment of Head of Consumer Insight, Sara Eddleston SMG Insight continues expansion with appointment of Head of Consumer Insight SMG Insight, the sports and sponsorship specialist arm of YouGov, today announces that Sara Eddleston, former Consumer Insight Manager at Sodexo, will join the company as Head of Consumer Insight. Eddleston’s appointment reflects a period of unprecedented growth by SMG Insight, as it continues to expand into new global markets and build its robust client portfolio, which already includes The FA, ATP, ICC, WTA, Formula E and NASCAR, amongst other international rights holders and brands. Heading up SMG Insight’s dynamic consumer team, Sara will play a vital role in fulfilling SMG Insight’s continuing ambition [...]

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SMG Insight appoints former SVP of IMG, Michael Pask, to its advisory board

SMG INSIGHT NEWS SMG Insight appoints former SVP of IMG, Michael Pask, to its advisory board SMG Insight, the sports and sponsorship specialist arm of YouGov, today announces the appointment of Michael Pask, former Senior Vice President at WME IMG, to the company’s advisory board. An accomplished expert in the sports, entertainment and media industry, Michael will provide innovative strategic advice and insight to the business, supporting it through a dynamic phase in its development and growth. Frank Saez, Managing Director and Founder of SMG Insight, commented, “I have known Michael for many years and am very excited about his new role, providing expert advice and insight as we continue our expansion in the sports [...]

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Driving the Future: London Technology Week

SMG INSIGHT NEWS Driving the future: London Technology Week With pioneering media research solutions and data collection technologies at the heart of what we do, we’re keeping abreast with the technologies predicted to change our lives by 2036 at London Technology Week.  London & Partners and the Mayor of London’s promotional company commissioned a survey by SMG Insight / YouGov, inspired by a series of predictions put forward by Imperial College London’s Tech Foresight research team and reveals the technologies consumers think will disrupt traditional industries and drive forward the growth of London’s tech sector. The study, which asked over 2,000 people a series of questions about how they believed their lives would be transformed [...]

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SMG Insight grows leadership team with appointment of Commercial Director, Charlie Dundas

SMG INSIGHT NEWS SMG Insight grows leadership team with appointment of Commercial Director, Charlie Dundas ; SMG Insight, the sports and sponsorship specialist arm of YouGov, today announces that Charlie Dundas, former Business Director at GMR Marketing and Managing Director at Repucom UK, will join the company as Commercial Director. Dundas’s appointment reflects SMG Insight’s continued expansion as it sharpens its range of media and consumer solutions and broadens its client portfolio, which currently includes The FA, ATP, ICC, WTA, Formula E, Rolex, RBS and NASCAR, amongst other global rights holders and brands. As Commercial Director, Dundas is the fourth senior figure to join SMG Insight’s leadership team in the last six months, following the [...]

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