News

News 2016-12-17T23:21:21+00:00

Appointment of US Vice President

SMG INSIGHT NEWS Appointment of US Vice President, Lance Fraenkel SMG Insight’s global expansion continues with appointment of US Vice President SMG Insight, the sports and sponsorship specialist arm of YouGov, today announces that Lance Fraenkel will join the business as Vice President, North America.  Fraenkel was formerly Head of Client Service for YouGov’s combined US BrandIndex / Profiles business where he led cross-functional teams in achieving multi-million dollar revenue through market research consultancy with clients such as Google, McDonald’s, Omnicom Media Group, NBC and Bank of America. Fraenkel’s appointment reflects SMG Insight’s continued dynamic growth as it expands globally, offering bespoke media and consumer sports research solutions to its broadening client base, which already includes [...]

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SMG Insight at HSBC Golf Business Forum

Of all the world’s major sports, golf is the one that most thrives on tradition – its rules and etiquette as important now as they were in 1860, when the Open Championship was first played. But seismic changes in how media is consumed and an ageing traditional fanbase mean golfing stakeholders must not only keep golf relevant to the younger generations, but continue to optimise the commercial benefits of a massive following. To do that, we all need a better understanding of who the golfing audience is. In this pocket guide, we’ve dug into the SMG/YouGov data vault to present a snapshot of the US and UK markets and highlighted a handful of interesting revelations.

Appointment of Head of Media Research

SMG INSIGHT NEWS Appointment of Head of Media Research, Nicole Allison   Further senior appointment at SMG Insight as Head of Media Research joins expanding team SMG Insight, the sports and sponsorship specialist arm of YouGov, today announces that Nicole Allison, former Marketing Research Manager at the English Football League, will join the company as Head of Media Research. Allison’s appointment follows that of Sara Eddleston, Head of Consumer Insight, earlier this month as the company’s senior team continues to expand, delivering its unique brand of bespoke sports and sponsorship research consultancy to an ever-growing roster of clients that currently includes Premiership Rugby, Barclays, the ALJ League, MLB and Sky. Utilising significant prior experience from [...]

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Appointment of Head of Consumer Insight

SMG INSIGHT NEWS Appointment of Head of Consumer Insight, Sara Eddleston SMG Insight continues expansion with appointment of Head of Consumer Insight SMG Insight, the sports and sponsorship specialist arm of YouGov, today announces that Sara Eddleston, former Consumer Insight Manager at Sodexo, will join the company as Head of Consumer Insight. Eddleston’s appointment reflects a period of unprecedented growth by SMG Insight, as it continues to expand into new global markets and build its robust client portfolio, which already includes The FA, ATP, ICC, WTA, Formula E and NASCAR, amongst other international rights holders and brands. Heading up SMG Insight’s dynamic consumer team, Sara will play a vital role in fulfilling SMG Insight’s continuing ambition [...]

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SMG Insight appoints former SVP of IMG, Michael Pask, to its advisory board

SMG INSIGHT NEWS SMG Insight appoints former SVP of IMG, Michael Pask, to its advisory board SMG Insight, the sports and sponsorship specialist arm of YouGov, today announces the appointment of Michael Pask, former Senior Vice President at WME IMG, to the company’s advisory board. An accomplished expert in the sports, entertainment and media industry, Michael will provide innovative strategic advice and insight to the business, supporting it through a dynamic phase in its development and growth. Frank Saez, Managing Director and Founder of SMG Insight, commented, “I have known Michael for many years and am very excited about his new role, providing expert advice and insight as we continue our expansion in the sports [...]

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Driving the Future: London Technology Week

SMG INSIGHT NEWS Driving the future: London Technology Week With pioneering media research solutions and data collection technologies at the heart of what we do, we’re keeping abreast with the technologies predicted to change our lives by 2036 at London Technology Week.  London & Partners and the Mayor of London’s promotional company commissioned a survey by SMG Insight / YouGov, inspired by a series of predictions put forward by Imperial College London’s Tech Foresight research team and reveals the technologies consumers think will disrupt traditional industries and drive forward the growth of London’s tech sector. The study, which asked over 2,000 people a series of questions about how they believed their lives would be transformed [...]

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SMG Insight grows leadership team with appointment of Commercial Director, Charlie Dundas

SMG INSIGHT NEWS SMG Insight grows leadership team with appointment of Commercial Director, Charlie Dundas ; SMG Insight, the sports and sponsorship specialist arm of YouGov, today announces that Charlie Dundas, former Business Director at GMR Marketing and Managing Director at Repucom UK, will join the company as Commercial Director. Dundas’s appointment reflects SMG Insight’s continued expansion as it sharpens its range of media and consumer solutions and broadens its client portfolio, which currently includes The FA, ATP, ICC, WTA, Formula E, Rolex, RBS and NASCAR, amongst other global rights holders and brands. As Commercial Director, Dundas is the fourth senior figure to join SMG Insight’s leadership team in the last six months, following the [...]

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BT Sport Industry Awards

The 15th annual BT Sport Industry Awards on Thursday 28th April saw 1,750 of the sport industry’s most influential names come together to celebrate the best in the business.  HRH Prince Harry opened the evening by presenting the Murray family with the award Outstanding Contribution to Sport for the impact they have made in the world of tennis and beyond. He also used the evening to announce a partnership between The Invictus Games Foundation and Sport Industry Group that sees the two organisations come together to help create career opportunities for wounded, injured and sick servicemen and women in the sport industry. With a multitude of sports, international brands and agencies represented, the evening proved that the UK is a thriving global hub for [...]

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SMG Insight Expansion Continues with Appointments to Senior Team

SMG INSIGHT NEWS SMG Insight expansion continues with appointments to senior team of 3 new hires Richard Brinkman Appointment of Director, Strategy & Growth SMG Insight, the sports specialist arm of YouGov, today announces that Richard Brinkman, former Global Head of KantarSport, will join the company as Director of Strategy and Growth. Brinkman’s appointment is the latest of several this year at the rapidly growing sports research consultancy, as it steps up its offering of media and consumer solutions to new and established clients including the FA, ATP, ICC, WTA, Formula E, Rolex, RBS and Barclays. Managing Director and Founder of SMG Insight, Frank Saez, commented, “Richard’s appointment is an indication of how quickly SMG [...]

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SMG Insight Adds Former RBS Sponsorship Head as Director

SMG INSIGHT NEWS SMG Insight adds former RBS Sponsorship Head as Director, Bruce Cook International sports marketing research firm SMG Insight today announces the appointment of former RBS Head of Sponsorship, Bruce Cook, as a company Director. Based in Scotland, Cook will lead the company’s Scottish operation while also assisting with product design and business development across the UK, Europe and USA. SMG Insight Chief Executive, Frank Saez, commented on the significance of the new appointment: “We are excited about Bruce’s addition to the company and the benefits it brings. He was instrumental in driving a new level of meaningful analysis to the RBS research portfolio and he will help us do that with our other [...]

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