Blog 2016-12-17T21:44:26+00:00

NBA Brand Health Recap: The Implications of ‘Resting and Tanking’ on Sponsorship Values

BLOG | by Lance Fraenkel ... Key research highlights the latest NBA Buzz (recent brand sentiment) and Recommendation levels (loyalty) in perspective of three previous NBA seasons. Using a number of research analytics including SMG Insight/YouGov's daily tracking service, BrandIndex; proprietary image monitoring technology and audience data for sponsorship valuations; and through examination of long-term NBA trends, we can see significant brand perception declines around this seasons ‘resting and tanking’ issues (March-April 2017) and increased volatility in NBA perception around the playoffs.

June 23rd, 2017|Tags: , , |

Wimbledon’s Unique Selling Point – Its Spectators

BLOG | by Bruce Cook ... The experience of attending the Championships, Wimbledon, is altogether pretty singular. Whether it’s the old London double decker to the grounds or the taxi convivially shared with strangers; the purple petunias decorating the walkways; or the sound of a jazz quartet syncopating with the clink of fizz glasses, Wimbledon is no ordinary sports event.

June 16th, 2017|Tags: , , |

What happens when you move your sports event off free-to-air TV?

BLOG | by Frank Saez ... The end of the football season in Europe brings with it a host of key games – from play-off and cup finals, to league fixtures which determine promotion, relegation or simply a few million in TV money. Yet despite the competition, UEFA’s Champions League remains the blue riband event of the season. Following the Champions League’s departure from UK free-to-air screens in 2015, many people have been wondering whether fans’ perceptions of the competition have changed.

What do UK fans of US sport look like?

BLOG | by Charlie Dundas I don’t need to tell anyone that the NFL and the NBA, America’s two most popular sports leagues, have global aspirations – it’s been a big industry focus and is particularly exciting for anyone based in an international hotspot like London, where regular season games have been a fixture for a number of years now. But what’s interesting to me is the different approaches to growing the game the two have taken.

February 17th, 2017|Tags: , , , |

Data Says More to Super Bowl Ad Game Than Getting a Laugh

BLOG | by Bruce Cook Nearly a decade ago, a boss first asked me the ‘so what?’question. “Millions watch the games and thousands attend our events, so what?” he said. “What is it doing for the business?”… or the brand? That was all about the RBS 6 Nations. Rugby’s Greatest Championship kicks off tomorrow, but what’s on my mind today is Sunday’s NFL showcase event. Super Bowl LI (51) is now just a couple days away and I love the unmatched hype and the unbelievable production of the game and the half-time show. Gaga is sure to put on a performance worthy of her name.

While Falcons fans believe in angels, Patriots fans side with the aliens

BLOG | by Tracy Schoenadel It's almost that time of year again. This Sunday, the New England Patriots will meet the Atlanta Falcons in Super Bowl LI. While the Falcons are hoping to win their first championship in franchise history, the Patriots, who've dominated the league for over a decade now, are aiming for their fifth. But that's what makes the teams different. What about their fans? A new infographic from YouGov helps illustrate the many differences and similarities between the two groups.

February 2nd, 2017|Tags: , , , , , , |

Forget China, Snooker’s future could be in India

BLOG | by Joseph Eapen The Masters, snooker’s most prestigious invitation tournament, reached its climax on Sunday at London’s Alexandra Palace when Ronnie O'Sullivan beat Joe Perry to record his seventh title. The UK is accepted by most as the birthplace of the world’s leading cue sport, so it’s maybe no surprise that two Englishman made the 2017 final. But what many don’t know is snooker’s roots actually first sprouted a century-and-a-half ago in a British Army officers' mess in the city of Jabalpur, around 450 miles south-east of Indian capital Delhi.

January 25th, 2017|Tags: , , |

No Holds Barred: a unique debate platform for the business of sport

BLOG | Tired of the same-old roundtable discussions and boring conference panel sessions? So are we. That's why in January 2017 we're pleased to participate in the newly launched podcast, 'No Holds Barred' - a unique debate platform for the business of sport. In this month’s edition, Commercial Director, Charlie Dundas joins Ben Wells (Former Marketing Director of Chelsea FC), Dan Ayers (Lead Consultant at Seven League) and SB Weekly host Matt Cutler to debate a number of sports business topics.

January 23rd, 2017|Tags: , , , |

College Football delivering returns for sponsors

BLOG | by Tracy Schoenadel College Football delivering Returns for Sponsors The University of Alabama faces off against Clemson University this coming Monday in a battle to claim the 2017 title of national college football champion. College football trails only the NFL in overall fan avidity nationally and yields regional followings many sport properties envy. Few other sports boast decade-long rivalries and traditions. On TV, college football games perform well in terms of audience size, and have broken records this year for national broadcaster ESPN.

January 9th, 2017|Tags: , , |

Darts: Bigger and more diverse than you think

BLOG | by Richard Brinkman “This is the week Christmas begins,” said sports promoter Barry Hearn earlier this week in a not-so-subtle reminder to his Twitter following that the 2017 edition of darts’ annual showcase, the PDC World Championship, was nearly upon us. Today, it is upon us, and though many would question whether there’s enough athleticism in darts to make it a sport (that’s for another blog!), few wouldn’t doff their cap to Barry and his team at Matchroom Sport for the extent to which they’ve growth both the PDC World Championship and the popularity of darts worldwide.

December 15th, 2016|Tags: |

Can the Olympics take golf to new audiences?

BLOG | by Charlie Dundas Can the Olympics take golf to new audiences? As Britain’s Justin Rose sank a birdie putt to win the first men’s Olympic gold medal in golf since 1904, senior brass at the International Golf Federation – the body that lobbied for Olympic inclusion and organised the men’s and women’s tournaments – heaved a collective sigh of relief. Despite many both within and outside the sport predicting otherwise in the lead-up to the Games, the golfing spectacles at Rio 2016 had been a resounding success.

November 29th, 2016|Tags: , , |