Blog 2016-12-17T21:44:26+00:00

FIFA Club World Cup returns to UAE. But how much do the population care?

BLOG | by Daniel Taylor ... The 2017 edition of FIFA’s Club World Cup kicked off in the United Arab Emirates last week with Arabian Gulf League Champions Al Jazira defeating Auckland City 1-0. Another victory three days later has set up a dream semi-final against European champions Real Madrid for ‘The Pride of Abu Dhabi’. It should come as no surprise that in host country UAE support for the tournament is strong.

December 14th, 2017|Tags: , , , , , |

What would the UK sporting public rather attend than Football World Cup 2018?

BLOG | by Sara Eddleston ... With the Football World Cup draw now made, a much clearer picture of England’s chances of success has now emerged. Grouped with Belgium, Tunisia and Panama, England, despite past tournament performances, will still be well-fancied to make it to the knock-out stages. We look at the data to view how interest in the event measures up against other sporting events.

December 12th, 2017|Tags: |

Ashes cricket still defines public’s perception of Test side

BLOG | by James Stibbs ... As the Rugby League World Finals reach a climax, union’s autumn internationals wind up and football enters that meandering period between now and the Christmas fixtures, eyes and minds in England inevitably turn to the antipodes. There, in a series of cricket matches which have been played roughly biennially since 1882, England and Australia will compete for a tiny replica urn in a competition called the Ashes. We took a look at just how important Ashes Tests are to English cricket fans, tapping into our SportIndex data which tracks the fortunes of sides and tournaments off the field by quizzing fans about their perceptions on a daily basis.

November 20th, 2017|Tags: , |

How excited Saudi and Egyptian football fans are about World Cup qualification – and what it means for business

BLOG | by Daniel Taylor ... SMG Insight, in partnership with YouGov and utilising its unrivalled panel in the MENA region, asked a number of questions through YouGov Ominbus to the people of Saudi Arabia and Egypt – two football-obsessed nations in the region – gauging how excited they were about the recent success of their national football teams. Turns out that it’s quite a lot.

November 13th, 2017|Tags: , , , , |

Basketball … only one winner for public in club versus country debate

BLOG | by Bruce Cook ... As you may have noticed this week, a row between national governing bodies and the EuroLeague club competition is currently enveloping basketball. The two groups are in dispute over the league’s failure to schedule windows to allow international fixtures to take place during its regular season. Like many, we wondered where the public’s sentiments lay on an issue like this – and because we are in a position to find out, we thought we would ask.

October 27th, 2017|Tags: , |

Anthony Joshua is popular for a boxer – but how does he compare against other athletes?

BLOG | by James Stibbs ... Anthony Joshua fights this weekend in front a huge crowd in Cardiff to defend his IBF and WBA heavyweight titles. Joshua is a hugely popular figure in the sport, defying the negative reputation which many boxers carry with them. But he also has crossover appeal to wider audiences. We took a look at the data to see just how popular the athlete is.

October 26th, 2017|Tags: |

In a world of hi-tech, why has the NBA gone for a fabric patch?

BLOG | by Lance Fraenkel ... As the NBA allows teams to wear jersey sponsors for the first time, we ask if shirt sponsorship really pays – and if so, how quickly? The NBA's new season is different in at least one respect – as part of a three-year trial, sponsors’ logos are present on team jerseys for the first time. Whilst these logos are familiar across a number of sports, like MLS uniforms and MLB outfield fencing for basketball, this is a first for basketball.

October 24th, 2017|Tags: , , |

Has the college basketball scandal affected adidas’ business?

BLOG | by James Stibbs ... It’s been two weeks now since the college basketball scandal broke. A quick recap – at the end of September, the FBI arrested ten people as part of a wide ranging bribery investigation into college basketball. But has there been any lasting impact on the adidas brand as a result of the allegations against its staff? We took a look at 'consideration' for adidas amongst US audiences for the answer.

October 10th, 2017|Tags: |

Broadcasters developing their own sports events may be the future for the Indian market

BLOG | by Joseph Eapen ... Over the summer I wrote about how, despite a huge increase in price, the Pro-Kabaddi League (PKL) had become the best value sponsorship property in Indian sport. Well, since the League’s fifth season began in July, Vivo’s five-year partnership with the sport is looking increasingly like the deal of year.

October 10th, 2017|Tags: , |

How a 39th game could be bad for Premier League sponsors

BLOG | by James Stibbs ... 39 is not an auspicious number. As omens go, The 39 Steps couldn’t have been clearer. Hitchcock’s eponymous flight of stairs were to be the launch pad for the downfall of the nation. As if that were not clear enough, 39 is also the name of a Queen song. And yet, the 39th game has resurfaced.

October 2nd, 2017|Tags: , |

How fantasy teams are driving engagement in US sport

BLOG | by James Stibbs ... Fantasy sports are now the catalyst for an exchange of $7bn between fans and companies – not bad for an industry which is just a few years old. Staying on top of those exchanges and making a profit requires a close attention to the sport, something which is driving audience share amongst the 25-34-year-old bracket. We take a look at how young Americans are turning to fantasy leagues in their droves.

September 15th, 2017|Tags: , , , |