Blog 2016-12-17T21:44:26+00:00

What do UK fans of US sport look like?

BLOG | by Charlie Dundas I don’t need to tell anyone that the NFL and the NBA, America’s two most popular sports leagues, have global aspirations – it’s been a big industry focus and is particularly exciting for anyone based in an international hotspot like London, where regular season games have been a fixture for a number of years now. But what’s interesting to me is the different approaches to growing the game the two have taken.

February 17th, 2017|Tags: , , , |

Data Says More to Super Bowl Ad Game Than Getting a Laugh

BLOG | by Bruce Cook Nearly a decade ago, a boss first asked me the ‘so what?’question. “Millions watch the games and thousands attend our events, so what?” he said. “What is it doing for the business?”… or the brand? That was all about the RBS 6 Nations. Rugby’s Greatest Championship kicks off tomorrow, but what’s on my mind today is Sunday’s NFL showcase event. Super Bowl LI (51) is now just a couple days away and I love the unmatched hype and the unbelievable production of the game and the half-time show. Gaga is sure to put on a performance worthy of her name.

While Falcons fans believe in angels, Patriots fans side with the aliens

BLOG | by Tracy Schoenadel It's almost that time of year again. This Sunday, the New England Patriots will meet the Atlanta Falcons in Super Bowl LI. While the Falcons are hoping to win their first championship in franchise history, the Patriots, who've dominated the league for over a decade now, are aiming for their fifth. But that's what makes the teams different. What about their fans? A new infographic from YouGov helps illustrate the many differences and similarities between the two groups.

February 2nd, 2017|Tags: , , , , , , |

Forget China, Snooker’s future could be in India

BLOG | by Joseph Eapen The Masters, snooker’s most prestigious invitation tournament, reached its climax on Sunday at London’s Alexandra Palace when Ronnie O'Sullivan beat Joe Perry to record his seventh title. The UK is accepted by most as the birthplace of the world’s leading cue sport, so it’s maybe no surprise that two Englishman made the 2017 final. But what many don’t know is snooker’s roots actually first sprouted a century-and-a-half ago in a British Army officers' mess in the city of Jabalpur, around 450 miles south-east of Indian capital Delhi.

January 25th, 2017|Tags: , , |

No Holds Barred: a unique debate platform for the business of sport

BLOG | Tired of the same-old roundtable discussions and boring conference panel sessions? So are we. That's why in January 2017 we're pleased to participate in the newly launched podcast, 'No Holds Barred' - a unique debate platform for the business of sport. In this month’s edition, Commercial Director, Charlie Dundas joins Ben Wells (Former Marketing Director of Chelsea FC), Dan Ayers (Lead Consultant at Seven League) and SB Weekly host Matt Cutler to debate a number of sports business topics.

January 23rd, 2017|Tags: , , , |

College Football delivering returns for sponsors

BLOG | by Tracy Schoenadel College Football delivering Returns for Sponsors The University of Alabama faces off against Clemson University this coming Monday in a battle to claim the 2017 title of national college football champion. College football trails only the NFL in overall fan avidity nationally and yields regional followings many sport properties envy. Few other sports boast decade-long rivalries and traditions. On TV, college football games perform well in terms of audience size, and have broken records this year for national broadcaster ESPN.

January 9th, 2017|Tags: , , |

Darts: Bigger and more diverse than you think

BLOG | by Richard Brinkman “This is the week Christmas begins,” said sports promoter Barry Hearn earlier this week in a not-so-subtle reminder to his Twitter following that the 2017 edition of darts’ annual showcase, the PDC World Championship, was nearly upon us. Today, it is upon us, and though many would question whether there’s enough athleticism in darts to make it a sport (that’s for another blog!), few wouldn’t doff their cap to Barry and his team at Matchroom Sport for the extent to which they’ve growth both the PDC World Championship and the popularity of darts worldwide.

December 15th, 2016|Tags: |

Can the Olympics take golf to new audiences?

BLOG | by Charlie Dundas Can the Olympics take golf to new audiences? As Britain’s Justin Rose sank a birdie putt to win the first men’s Olympic gold medal in golf since 1904, senior brass at the International Golf Federation – the body that lobbied for Olympic inclusion and organised the men’s and women’s tournaments – heaved a collective sigh of relief. Despite many both within and outside the sport predicting otherwise in the lead-up to the Games, the golfing spectacles at Rio 2016 had been a resounding success.

November 29th, 2016|Tags: , , |

Under Armour and New Balance: serious sportswear challengers

BLOG | by Frank Saez It's a great time to be a challenger Whereas 10 years ago brands only had a handful of media channels to market their product, today there are hundreds or thousands at their disposal, all offering an opportunity to reach target consumers in a contextual and personalised way. Once they have established their point of difference, therefore, challengers are able to showcase their ability to change the lives of their target audience like never before. Under Armour is a great example. Founded in 1995 when Kevin Plank decided to make an under shirt from microfibres that didn’t take in moisture and kept athletes cool, dry, and light – in less than two decades it [...]

November 17th, 2016|Tags: , |

Does the middle of the summer season see golf at the turn?

BLOG | by Richard Brinkman Does the middle of the summer season see golf at the turn? SMG Insight Director of Growth and Strategy, Richard Brinkman, analyses some key metrics on golf to discover reports of golf’s death are very premature. Midsummer is a wonderful time to be a sports fan in the UK. No sooner are the top players in the world zipping up their rackets in SW19 than the Grace Gates are swinging open for the Lords Test and the world’s greatest golfers complete their migration north to some of the oldest and most testing links courses for the grand-daddy of all the majors, The Open. As you crawl out of bed for Sky’s inaugural showing of the 0630 [...]

July 13th, 2016|Tags: |

Brexit’s impact on the world of sport – a snapshot

BLOG | by Charlie Dundas Brexit’s impact on the world of sport – a snapshot SMG Insight Director Charlie Dundas considers the impact of Brexit on sport. A recent SMG Insight / YouGov poll – commissioned by GMR Marketing – throws some light on what the general population in Britain thought about the Brexit issues relating to sport and here we share some of their responses.  As the dust settles on a momentous date in British history, there are a number of industries taking a small step back and trying to work out what it is that a Brexit means for them and sport is no different. For those of us who are caught up in the sports marketing industry [...]

June 24th, 2016|Tags: , |