Blog

Blog 2018-05-02T19:03:37+00:00

NBA sponsor patches – do they work and is there a play-off bump?

BLOG | by Lance Fraenkel ... As the NBA playoffs head to their climax, we thought it would be a good time to take a look at how, in their inaugural year, some of the league’s jersey sponsorships were working out. At just 2.5 inches square the spots aren’t as conspicuous as uniform sponsorships in other sports, so we were interested to look at the effects.

May 15th, 2018|Tags: , , , |

How to increase your sponsorship value by a factor of five – A lesson from the IPL

BLOG | by Joseph Eapen ... The list of established sports which have secured a five-fold increase in the value of consecutive sponsorship deals is not a long one. So when mobile manufacturer Vivo renewed its title sponsorship of the Indian Premier League last year, it came as a surprise to many that its rights holder, the Board of Control for Cricket in India (BCCI), had secured a 554% uplift in the value of the contract. The size of Vivo’s winning bid raised eyebrows. But, as we can show, put into context, there was a strong case for a big increase in deal value. Let's see why.

March 28th, 2018|Tags: , , , , , |

Do men and women view the same sports events differently?

BLOG | by Sara Eddleston ... You may have seen this week the Nicola Adams-shaped Barbie doll, released as part of Mattel’s Shero range to mark International Women’s Day. The doll is a great endorsement for Adams whose profile has grown considerably since she burst onto the scene with a gold medal at the 2012 Olympics, as well as being a step forward in role models for women’s sport. It also got us thinking about how women consume sport. Do their perceptions of sports events differ too? Let’s take a quick look.

March 7th, 2018|Tags: , |

For a country whose national sport is soccer, the British public sure talk about rugby a lot.

BLOG | by Sara Eddleston ... Following the publication of our 2018 Buzz Report, SMG Insight’s General Manager, Sara Eddleston blogs here about rugby and it’s challenge to the beautiful game… amongst other things. The fifth edition of our report, released last week, reveals that rugby events were two of the three most positively talked-about sports events in the UK.

February 23rd, 2018|Tags: , , |

The sports events which have climbed highest in our Buzz rankings over the last five years

BLOG | by Sara Eddleston ... At the start of each year, we chronicle which sports events have generated the most positive chatter amongst UK audiences in our SportsIndex Buzz Report. We were interested to see which properties had made the biggest climbs in our Buzz rankings since 2013. Take a look to see the top performers.

February 12th, 2018|Tags: |

Which sporting properties have been good in 2017?

BLOG | by Bruce Cook ... As Saint Nick packs those final few Fingerlings for distribution around the globe, we at SMG Insight start to pack up our data so we can crunch a full year of ups and downs. In January, we will be releasing our SportsIndex report, which will summarise ‘Buzz’ in the UK market around every major domestic and international sporting property in 2017. But in the meantime, we wanted to give you a few stocking-fillers from the data that our elves have dug up as they go about their festive work.

December 19th, 2017|

FIFA Club World Cup returns to UAE. But how much do the population care?

BLOG | by Daniel Taylor ... The 2017 edition of FIFA’s Club World Cup kicked off in the United Arab Emirates last week with Arabian Gulf League Champions Al Jazira defeating Auckland City 1-0. Another victory three days later has set up a dream semi-final against European champions Real Madrid for ‘The Pride of Abu Dhabi’. It should come as no surprise that in host country UAE support for the tournament is strong.

December 14th, 2017|Tags: , , , , , |

What would the UK sporting public rather attend than Football World Cup 2018?

BLOG | by Sara Eddleston ... With the Football World Cup draw now made, a much clearer picture of England’s chances of success has now emerged. Grouped with Belgium, Tunisia and Panama, England, despite past tournament performances, will still be well-fancied to make it to the knock-out stages. We look at the data to view how interest in the event measures up against other sporting events.

December 12th, 2017|Tags: |

Ashes cricket still defines public’s perception of Test side

BLOG | by James Stibbs ... As the Rugby League World Finals reach a climax, union’s autumn internationals wind up and football enters that meandering period between now and the Christmas fixtures, eyes and minds in England inevitably turn to the antipodes. There, in a series of cricket matches which have been played roughly biennially since 1882, England and Australia will compete for a tiny replica urn in a competition called the Ashes. We took a look at just how important Ashes Tests are to English cricket fans, tapping into our SportIndex data which tracks the fortunes of sides and tournaments off the field by quizzing fans about their perceptions on a daily basis.

November 20th, 2017|Tags: , |

How excited Saudi and Egyptian football fans are about World Cup qualification – and what it means for business

BLOG | by Daniel Taylor ... SMG Insight, in partnership with YouGov and utilising its unrivalled panel in the MENA region, asked a number of questions through YouGov Ominbus to the people of Saudi Arabia and Egypt – two football-obsessed nations in the region – gauging how excited they were about the recent success of their national football teams. Turns out that it’s quite a lot.

November 13th, 2017|Tags: , , , , |

Basketball … only one winner for public in club versus country debate

BLOG | by Bruce Cook ... As you may have noticed this week, a row between national governing bodies and the EuroLeague club competition is currently enveloping basketball. The two groups are in dispute over the league’s failure to schedule windows to allow international fixtures to take place during its regular season. Like many, we wondered where the public’s sentiments lay on an issue like this – and because we are in a position to find out, we thought we would ask.

October 27th, 2017|Tags: , |