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So far SMG Insight has created 82 blog entries.

Bolt and Farah are main reasons to watch athletics, say public. So how big a hole do their retirements leave?

BLOG | by James Stibbs ... As the World Athletics Championships in London wound down this weekend, the IAAF leadership team probably allowed themselves to look on with some satisfaction. Two stars whose light flickered for the last time on the track this week are, of course, Usain Bolt and Mo Farah. So what happens when, in one fell swoop, both the world’s and the UK’s greatest athletes take their final track and field bows? Read our YouGov Omnibus survey results.

The best deal in Indian sport sponsorship – it’s just not cricket

BLOG | by Joseph Eapen ... For as long as anyone can remember, sport in India has really meant just one thing – cricket. And yet in creating such a powerful brand, the IPL also sowed the seeds for a revolution in Indian sport, spurring the rest of India’s sports sector to start cooking up their own versions. One such success story is the Pro Kabaddi League, which now represents the best value for money in the Indian market.

US PGA prioritises eyeballs over revenue as it seeks to avoid tide of cord-cutting

BLOG | by Charlie Dundas ... If it’s safe to say that some UK golfers don’t like change, many are in for a rude awakening next month when the last of the season’s Majors, the US PGA Championship, takes place. That’s because, instead of flicking on Sky Sports to follow the action, as they have since 1992, they will have to go to some place new, and that's the BBC.

Middle-Aged Men in Lycra – MAMILs – Do they dominate the cycling audience?

BLOG | by Charlie Dundas ... The growth in cycling has been well-documented in recent years, not least the phenomenon of the Middle-Aged Man in Lycra or MAMIL. MAMILs have been seen as the bedrock of this explosion in participation but have they also driven a media market for cycling which has seen major broadcasters competing for rights? Let’s take a look at the data around fans of the Tour de France, cycling’s premier property.

Special Report | 30-Love, 40-Like? A Look at Age and the UK Tennis Market

With the grass-court season now upon us, we’ve been examining the audience demographic of two of the UK’s most iconic tournaments – The Championships at Wimbledon and The Aegon Championships at Queen’s – unearthing some intriguing findings on how Buzz, Consideration and sponsor brand impact differ across the tennis fan base. The latest in our series of Special Reports.