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Every year, sport throws up the unexpected – from breakthrough stars, through dramatic events and matches, to scandal. And every day, we at SMG Insight measure the effect those factors have on the public’s perception of our best known sports properties. We are pleased to share with you a slice of this data, drawn from our SportsIndex UK database.
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BLOG | by Sara Eddleston ... You may have seen this week the Nicola Adams-shaped Barbie doll, released as part of Mattel’s Shero range to mark International Women’s Day. The doll is a great endorsement for Adams whose profile has grown considerably since she burst onto the scene with a gold medal at the 2012 Olympics, as well as being a step forward in role models for women’s sport. It also got us thinking about how women consume sport. Do their perceptions of sports events differ too? Let’s take a quick look.
BLOG | by Sara Eddleston ... Following the publication of our 2018 Buzz Report, SMG Insight’s General Manager, Sara Eddleston blogs here about rugby and it’s challenge to the beautiful game… amongst other things. The fifth edition of our report, released last week, reveals that rugby events were two of the three most positively talked-about sports events in the UK.