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So far SMG Insight has created 71 blog entries.

Fan Engagement Report

A special report touching on the deeper insight required to understand the complexities of true fan engagement in the world of sport today. Analysis from our internal data vault – The Cube – examines eight major sports events and the rights-holder strategies that are currently driving positive fan engagement.

Appointment of US Vice President

SMG INSIGHT NEWS Appointment of US Vice President, Lance Fraenkel SMG Insight’s global expansion continues with appointment of US Vice President SMG Insight, the sports and [...]

SportsIndex Annual Reports | 2014, 2015, 2016 and 2017

SMG Insight reveals the winners, the losers, the movers and improvers amongst 60 major sports events in the fourth annual report of its SportsIndex series. Providing individual event rankings, year-on-year performance comparisons and analysis by sporting category, the report showcases just some of the capabilities of SportsIndex, the first and only syndicated product to measure the UK general public’s perception of 60 leading domestic and international sports events on a daily basis.

What do UK fans of US sport look like?

BLOG | by Charlie Dundas I don’t need to tell anyone that the NFL and the NBA, America’s two most popular sports leagues, have global aspirations – it’s been a big industry focus and is particularly exciting for anyone based in an international hotspot like London, where regular season games have been a fixture for a number of years now. But what’s interesting to me is the different approaches to growing the game the two have taken.

Data Says More to Super Bowl Ad Game Than Getting a Laugh

BLOG | by Bruce Cook Nearly a decade ago, a boss first asked me the ‘so what?’question. “Millions watch the games and thousands attend our events, so what?” he said. “What is it doing for the business?”… or the brand? That was all about the RBS 6 Nations. Rugby’s Greatest Championship kicks off tomorrow, but what’s on my mind today is Sunday’s NFL showcase event. Super Bowl LI (51) is now just a couple days away and I love the unmatched hype and the unbelievable production of the game and the half-time show. Gaga is sure to put on a performance worthy of her name.