A special report touching on the deeper insight required to understand the complexities of true fan engagement in the world of sport today. Analysis from our internal data vault – The Cube – examines eight major sports events and the rights-holder strategies that are currently driving positive fan engagement.
SMG Insight reveals the winners, the losers, the movers and improvers amongst 60 major sports events in the fourth annual report of its SportsIndex series. Providing individual event rankings, year-on-year performance comparisons and analysis by sporting category, the report showcases just some of the capabilities of SportsIndex, the first and only syndicated product to measure the UK general public’s perception of 60 leading domestic and international sports events on a daily basis.
BLOG | by Lance Fraenkel ... April is one of the best months for sports, with all major leagues active and looking for our attention. I technically still qualify as a Millennial, so I decided to analyze which leagues are breaking through with young adults. Which sport are you tuned in to right now?
BLOG | by Charlie Dundas I don’t need to tell anyone that the NFL and the NBA, America’s two most popular sports leagues, have global aspirations – it’s been a big industry focus and is particularly exciting for anyone based in an international hotspot like London, where regular season games have been a fixture for a number of years now. But what’s interesting to me is the different approaches to growing the game the two have taken.
BLOG | by Bruce Cook Nearly a decade ago, a boss first asked me the ‘so what?’question. “Millions watch the games and thousands attend our events, so what?” he said. “What is it doing for the business?”… or the brand? That was all about the RBS 6 Nations. Rugby’s Greatest Championship kicks off tomorrow, but what’s on my mind today is Sunday’s NFL showcase event. Super Bowl LI (51) is now just a couple days away and I love the unmatched hype and the unbelievable production of the game and the half-time show. Gaga is sure to put on a performance worthy of her name.