SMG INSIGHT NEWS SMG Insight grows leadership team with appointment of Client Services Director SMG Insight, the sports and sponsorship specialist arm of YouGov, today [...]
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SMG INSIGHT NEWS Special Relationship report lifts lid on strategies driving US/UK sporting relations A new SMG Insight report has, for the first time, revealed [...]
In this report we examine the progress of NFL and soccer in both the US and the UK, looking at whether the ‘Special Relationship’ between the two countries extends to these sports and how fans in America and the UK are different – and similar.
A special report touching on the deeper insight required to understand the complexities of true fan engagement in the world of sport today. Analysis from our internal data vault – The Cube – examines eight major sports events and the rights-holder strategies that are currently driving positive fan engagement.