About SMG Insight

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So far SMG Insight has created 98 blog entries.

In the Data

IN THE DATA IN THE DATA is SMG Insight’s regular update on the popularity of some of the world’s most popular sports, teams and athletes. Every issue will [...]

Special Report | Special Relationship, US and UK Sport

In this report we examine the progress of NFL and soccer in both the US and the UK, looking at whether the ‘Special Relationship’ between the two countries extends to these sports and how fans in America and the UK are different – and similar.

Special Report | Fan Engagement: Capturing the Attention of UK Sports Fans

A special report touching on the deeper insight required to understand the complexities of true fan engagement in the world of sport today. Analysis from our internal data vault – The Cube – examines eight major sports events and the rights-holder strategies that are currently driving positive fan engagement.