BLOG | by Daniel Taylor ... The 2017 edition of FIFA’s Club World Cup kicked off in the United Arab Emirates last week with Arabian Gulf League Champions Al Jazira defeating Auckland City 1-0. Another victory three days later has set up a dream semi-final against European champions Real Madrid for ‘The Pride of Abu Dhabi’. It should come as no surprise that in host country UAE support for the tournament is strong.
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So far SMG Insight has created 111 blog entries.
BLOG | by Sara Eddleston ... With the Football World Cup draw now made, a much clearer picture of England’s chances of success has now emerged. Grouped with Belgium, Tunisia and Panama, England, despite past tournament performances, will still be well-fancied to make it to the knock-out stages. We look at the data to view how interest in the event measures up against other sporting events.
BLOG | by James Stibbs ... As the Rugby League World Finals reach a climax, union’s autumn internationals wind up and football enters that meandering period between now and the Christmas fixtures, eyes and minds in England inevitably turn to the antipodes. There, in a series of cricket matches which have been played roughly biennially since 1882, England and Australia will compete for a tiny replica urn in a competition called the Ashes. We took a look at just how important Ashes Tests are to English cricket fans, tapping into our SportIndex data which tracks the fortunes of sides and tournaments off the field by quizzing fans about their perceptions on a daily basis.
INSIGHT | YouGov finds many Brits would allow brands they like to use them for advertising in unusual and personal ways.
How excited Saudi and Egyptian football fans are about World Cup qualification – and what it means for business
BLOG | by Daniel Taylor ... SMG Insight, in partnership with YouGov and utilising its unrivalled panel in the MENA region, asked a number of questions through YouGov Ominbus to the people of Saudi Arabia and Egypt – two football-obsessed nations in the region – gauging how excited they were about the recent success of their national football teams. Turns out that it’s quite a lot.
BLOG | by Bruce Cook ... As European basketball’s stand-off over the release of players by clubs for the upcoming FIBA World Cup Qualifying games continues, sports fans in two major basketball markets – Greece and Turkey – have reinforced our findings from Spain last month, with overwhelming support for national teams.