SMG Insight’s global expansion continues with appointment of US Vice President
SMG Insight, the sports and sponsorship specialist arm of YouGov, today announces that Lance Fraenkel will join the business as Vice President, North America. Fraenkel was formerly Head of Client Service for YouGov’s combined US BrandIndex / Profiles business where he led cross-functional teams in achieving multi-million dollar revenue through market research consultancy with clients such as Google, McDonald’s, Omnicom Media Group, NBC and Bank of America.
Fraenkel’s appointment reflects SMG Insight’s continued dynamic growth as it expands globally, offering bespoke media and consumer sports research solutions to its broadening client base, which already includes the ATP, WTA, MLB and NASCAR amongst multiple other rights holders and brands.
As Vice President for North America, Fraenkel will work closely with Tracy Schoenadel, SMG Insight’s Senior Vice President, who continues to successfully develop the company’s presence in the region.
Frank Saez, Managing Director and Founder of SMG Insight commented, “Lance’s arrival demonstrates an ongoing phase of exciting global growth for the business – the sophisticated sports and sponsorship market of the US requires leading edge, innovate tools and solutions. As a client-focused expert in his field, Lance brings with him extensive experience of YouGov’s consumer research products and will play a key role in providing the depth, accuracy and immediacy of data required by this specialised industry in the North American region.”
Fraenkel welcomed his move, saying, “I’m humbled, energized and incredibly thankful to have an opportunity to join the SMG Insight US team and Tracy Schoenadel. This role is a dream appointment, allowing me to merge my passion for people and sports with my expertise in consumer and media research – at the core of SMG Insight’s values are commitments that I am excited to help fulfil – solving challenges through data with integrity, attentiveness and an unparalleled commitment to our clients in the global sports arena.”
Prior to his position as Head of Client Service for the US BrandIndex / Profiles business, Fraenkel performed various roles within YouGov’s consumer research team, starting out as a an analyst in 2007 after graduating from Cornell University, New York.