Analysis, Polls & Surveys

Analysis, Polls & Surveys 2018-05-02T19:03:37+00:00

NBA sponsor patches – do they work and is there a play-off bump?

BLOG | by Lance Fraenkel ... As the NBA playoffs head to their climax, we thought it would be a good time to take a look at how, in their inaugural year, some of the league’s jersey sponsorships were working out. At just 2.5 inches square the spots aren’t as conspicuous as uniform sponsorships in other sports, so we were interested to look at the effects.

How to increase your sponsorship value by a factor of five – A lesson from the IPL

BLOG | by Joseph Eapen ... The list of established sports which have secured a five-fold increase in the value of consecutive sponsorship deals is not a long one. So when mobile manufacturer Vivo renewed its title sponsorship of the Indian Premier League last year, it came as a surprise to many that its rights holder, the Board of Control for Cricket in India (BCCI), had secured a 554% uplift in the value of the contract. The size of Vivo’s winning bid raised eyebrows. But, as we can show, put into context, there was a strong case for a big increase in deal value. Let's see why.

SMG Insight dips back into labor market as US business grows again

SMG INSIGHT NEWS SMG Insight dips back into labor market as US business grows again SMG Insight, powered by YouGov, has moved again to expand its US operations. Two new senior hires means that SMG Insight’s fast-growing business now has boots on the ground from coast to coast in North America. Georgie Webb joins SMG Insight as Senior Account Director after almost seven years at Repucom and Nielsen Sports. During her time there she worked [...]

2018 SportsIndex Buzz Annual Report

Every year, sport throws up the unexpected – from breakthrough stars, through dramatic events and matches, to scandal. And every day, we at SMG Insight measure the effect those factors have on the public’s perception of our best known sports properties. We are pleased to share with you a slice of this data, drawn from our SportsIndex UK database.

Rugby dominates positive sports chatter in 2017

SPORTSINDEX 2018 ANNUAL BUZZ REPORT Rugby dominates positive sports chatter in 2017 5th edition of SportsIndex Buzz Report reveals events which generated most positive buzz amongst public in 2017: Wimbledon – most positively talked-about sports event of the year Big strides for rugby – Union events make up two of top three Cycling now part of top table – Tour de France cements incredible rise up rankings FA Cup is football’s golden egg – the only [...]

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Do men and women view the same sports events differently?

BLOG | by Sara Eddleston ... You may have seen this week the Nicola Adams-shaped Barbie doll, released as part of Mattel’s Shero range to mark International Women’s Day. The doll is a great endorsement for Adams whose profile has grown considerably since she burst onto the scene with a gold medal at the 2012 Olympics, as well as being a step forward in role models for women’s sport. It also got us thinking about how women consume sport. Do their perceptions of sports events differ too? Let’s take a quick look.

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For a country whose national sport is soccer, the British public sure talk about rugby a lot.

BLOG | by Sara Eddleston ... Following the publication of our 2018 Buzz Report, SMG Insight’s General Manager, Sara Eddleston blogs here about rugby and it’s challenge to the beautiful game… amongst other things. The fifth edition of our report, released last week, reveals that rugby events were two of the three most positively talked-about sports events in the UK.

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Which newspaper websites get the most crossover readership?

INSIGHT | The national newspaper market in the UK has always been a crowded one, and with the advent of the internet newspapers must fight harder than ever to attract eyeballs. Using data from the YouGov Profiles tool, we looked at how many people who are daily visitors to specific newspaper websites are also frequent (at least weekly) visitors to other newspaper websites.

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Which sporting properties have been good in 2017?

BLOG | by Bruce Cook ... As Saint Nick packs those final few Fingerlings for distribution around the globe, we at SMG Insight start to pack up our data so we can crunch a full year of ups and downs. In January, we will be releasing our SportsIndex report, which will summarise ‘Buzz’ in the UK market around every major domestic and international sporting property in 2017. But in the meantime, we wanted to give you a few stocking-fillers from the data that our elves have dug up as they go about their festive work.

FIFA Club World Cup returns to UAE. But how much do the population care?

BLOG | by Daniel Taylor ... The 2017 edition of FIFA’s Club World Cup kicked off in the United Arab Emirates last week with Arabian Gulf League Champions Al Jazira defeating Auckland City 1-0. Another victory three days later has set up a dream semi-final against European champions Real Madrid for ‘The Pride of Abu Dhabi’. It should come as no surprise that in host country UAE support for the tournament is strong.

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