Analysis, Polls & Surveys

Analysis, Polls & Surveys 2016-12-17T23:27:44+00:00

Appointment of Ewan Tait, Client Services Director

SMG INSIGHT NEWS SMG Insight grows leadership team with appointment of Client Services Director SMG Insight, the sports and sponsorship specialist arm of YouGov, today announces that Ewan Tait, former Marketing Strategy & Performance Manager at Visa, will join the company as Client Services Director. Ewan’s appointment reflects a continued period of dynamic growth for SMG Insight, as it expands globally, developing its range of bespoke media and consumer research solutions to a broadening client [...]

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In the Data

IN THE DATA IN THE DATA is SMG Insight’s regular update on the popularity of some of the world’s most popular sports, teams and athletes. Every issue will give you an SMG Insight into who’s hot and who’s not in the world of sport today.#InTheData NEWSLETTER | IN THE DATA | US | SEPTEMBER 2017 | READ FULL INSIGHTS For Insight Beyond Data about your sport, event or [...]

Newsletter | In the Data US | September 2017

NEWSLETTER | IN THE DATA | US | SEPTEMBER 2017 IN THE DATA We've dived deep. Here's some of our data's recent reveals. Scroll down or click the button to view detailed data and analysis. Top Franchises Player Fan Bases Fan Base Run-Down Eye Opening We have the freshest data with a weekly update of over 200,000 data-points of syndicated information in addition to a full-suite of custom research and sponsorship evaluation capabilities. [...]

Special Relationship report lifts lid on strategies driving US/UK sporting relations

SMG INSIGHT NEWS Special Relationship report lifts lid on strategies driving US/UK sporting relations A new SMG Insight report has, for the first time, revealed the data driving the efforts of the NFL and soccer to build audiences on foreign soil. As American football prepares to make its annual trip to Wembley and Major League Soccer winds up its season in the States, SMG Insight’s Special Relationship report looks at how the differences between British [...]

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Special Report | Special Relationship, US and UK Sport

In this report we examine the progress of NFL and soccer in both the US and the UK, looking at whether the ‘Special Relationship’ between the two countries extends to these sports and how fans in America and the UK are different – and similar.

Has the college basketball scandal affected adidas’ business?

BLOG | by James Stibbs ... It’s been two weeks now since the college basketball scandal broke. A quick recap – at the end of September, the FBI arrested ten people as part of a wide ranging bribery investigation into college basketball. But has there been any lasting impact on the adidas brand as a result of the allegations against its staff? We took a look at 'consideration' for adidas amongst US audiences for the answer.

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Broadcasters developing their own sports events may be the future for the Indian market

BLOG | by Joseph Eapen ... Over the summer I wrote about how, despite a huge increase in price, the Pro-Kabaddi League (PKL) had become the best value sponsorship property in Indian sport. Well, since the League’s fifth season began in July, Vivo’s five-year partnership with the sport is looking increasingly like the deal of year.

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How fantasy teams are driving engagement in US sport

BLOG | by James Stibbs ... Fantasy sports are now the catalyst for an exchange of $7bn between fans and companies – not bad for an industry which is just a few years old. Staying on top of those exchanges and making a profit requires a close attention to the sport, something which is driving audience share amongst the 25-34-year-old bracket. We take a look at how young Americans are turning to fantasy leagues in their droves.

“You’re damn right I’m in it to make money. This is prize fighting, I’m in it to get rich; fast”

BLOG | by Ted Harwood ... Whilst both boxing fans and mixed martial arts (MMA) fans are each well-quantified demographics for sponsors, the audience for the Mayweather-McGregor fight is not so familiar. SMG Insight collects data about boxing and MMA fans every day of the week so we decided to have a quick look at the demographics to understand the different entities.

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Bolt and Farah are main reasons to watch athletics, say public. So how big a hole do their retirements leave?

BLOG | by James Stibbs ... As the World Athletics Championships in London wound down this weekend, the IAAF leadership team probably allowed themselves to look on with some satisfaction. Two stars whose light flickered for the last time on the track this week are, of course, Usain Bolt and Mo Farah. So what happens when, in one fell swoop, both the world’s and the UK’s greatest athletes take their final track and field bows? Read our YouGov Omnibus survey results.