Analysis, Polls & Surveys

Analysis, Polls & Surveys 2016-12-17T23:27:44+00:00

FIFA Club World Cup returns to UAE. But how much do the population care?

BLOG | by Daniel Taylor ... The 2017 edition of FIFA’s Club World Cup kicked off in the United Arab Emirates last week with Arabian Gulf League Champions Al Jazira defeating Auckland City 1-0. Another victory three days later has set up a dream semi-final against European champions Real Madrid for ‘The Pride of Abu Dhabi’. It should come as no surprise that in host country UAE support for the tournament is strong.

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What would the UK sporting public rather attend than Football World Cup 2018?

BLOG | by Sara Eddleston ... With the Football World Cup draw now made, a much clearer picture of England’s chances of success has now emerged. Grouped with Belgium, Tunisia and Panama, England, despite past tournament performances, will still be well-fancied to make it to the knock-out stages. We look at the data to view how interest in the event measures up against other sporting events.

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Ashes cricket still defines public’s perception of Test side

BLOG | by James Stibbs ... As the Rugby League World Finals reach a climax, union’s autumn internationals wind up and football enters that meandering period between now and the Christmas fixtures, eyes and minds in England inevitably turn to the antipodes. There, in a series of cricket matches which have been played roughly biennially since 1882, England and Australia will compete for a tiny replica urn in a competition called the Ashes. We took a look at just how important Ashes Tests are to English cricket fans, tapping into our SportIndex data which tracks the fortunes of sides and tournaments off the field by quizzing fans about their perceptions on a daily basis.

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How excited Saudi and Egyptian football fans are about World Cup qualification – and what it means for business

BLOG | by Daniel Taylor ... SMG Insight, in partnership with YouGov and utilising its unrivalled panel in the MENA region, asked a number of questions through YouGov Ominbus to the people of Saudi Arabia and Egypt – two football-obsessed nations in the region – gauging how excited they were about the recent success of their national football teams. Turns out that it’s quite a lot.

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Basketball … only one winner for public in club versus country debate

BLOG | by Bruce Cook ... As you may have noticed this week, a row between national governing bodies and the EuroLeague club competition is currently enveloping basketball. The two groups are in dispute over the league’s failure to schedule windows to allow international fixtures to take place during its regular season. Like many, we wondered where the public’s sentiments lay on an issue like this – and because we are in a position to find out, we thought we would ask.

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Anthony Joshua is popular for a boxer – but how does he compare against other athletes?

BLOG | by James Stibbs ... Anthony Joshua fights this weekend in front a huge crowd in Cardiff to defend his IBF and WBA heavyweight titles. Joshua is a hugely popular figure in the sport, defying the negative reputation which many boxers carry with them. But he also has crossover appeal to wider audiences. We took a look at the data to see just how popular the athlete is.

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In a world of hi-tech, why has the NBA gone for a fabric patch?

BLOG | by Lance Fraenkel ... As the NBA allows teams to wear jersey sponsors for the first time, we ask if shirt sponsorship really pays – and if so, how quickly? The NBA's new season is different in at least one respect – as part of a three-year trial, sponsors’ logos are present on team jerseys for the first time. Whilst these logos are familiar across a number of sports, like MLS uniforms and MLB outfield fencing for basketball, this is a first for basketball.

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Appointment of Scott Horowitz, Chief Revenue Officer, North America

SMG INSIGHT NEWS SMG Insight grows again in US with Scott Horowitz appointment SMG Insight, the sports and sponsorship specialist arm of YouGov, has expanded its senior team in the US with the appointment of Scott Horowitz, formerly Senior Vice President at Nielsen Sports. With its American business growing quickly following recent client wins, SMG Insight has moved to expand its roster. Scott will join as Chief Revenue Officer for North America. Scott Horowitz joins [...]

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Appointment of Ewan Tait, Client Services Director

SMG INSIGHT NEWS SMG Insight grows leadership team with appointment of Client Services Director SMG Insight, the sports and sponsorship specialist arm of YouGov, today announces that Ewan Tait, former Marketing Strategy & Performance Manager at Visa, will join the company as Client Services Director. Ewan’s appointment reflects a continued period of dynamic growth for SMG Insight, as it expands globally, developing its range of bespoke media and consumer research solutions to a broadening client [...]

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