About Us 2017-06-25T22:16:32+00:00



SMG Insight delivers leading edge B2B and B2C research and consulting solutions enabling world-leading sports governing bodies, sponsors and sports investors to meet their strategic goals and business objectives.

We have a long track record of working with major international, regional and national stakeholders from all areas of the sports industry. By understanding the requirements and expectations of these organisations we provide advanced research solutions, in-depth advice and bespoke consultancy.

SMG Insight combines extensive expertise and experience of the specialised industry that surrounds sport with the world’s premium market research company, YouGov, to create an unparalleled new generation of sports research.

Through this partnership, SMG Insight offers a unique synthesis of thought leadership, strategic insight, comprehensive data analysis and global reach that enables our clients to achieve their key objectives in sports investment, sponsorship and marketing.

Meet The Team