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WORLD CLASS SPORTS RESEARCH PROVIDER

SMG INSIGHT, THE SPORTS AND SPONSORSHIP SPECIALIST ARM OF YOUGOV, DELIVERS LEADING EDGE B2B AND B2C RESEARCH AND CONSULTING SOLUTIONS ENABLING WORLD-LEADING SPORTS GOVERNING BODIES, SPONSORS AND SPORTS INVESTORS TO MEET THEIR STRATEGIC GOALS AND BUSINESS OBJECTIVES

THOUGHT LEADERSHIP

SPORTS BUSINESS INSIGHT

… is a resource for sports industry professionals, providing sports market assessments and research-based analysis on key issues

RUGBY

RBS 6 Nations 2014 v 2015: Consumer Impact

This year’s RBS 6 Nations Championship culminated in a dramatic final day, with record TV audiences tuning in to watch the gripping showdown that ultimately led to Ireland securing the tournament trophy.

ANNUAL RESEARCH

SportsIndex 2015
Annual Report

The Commonwealth Games, Wimbledon and Formula 1 British Grand Prix top the UK annual 2014 sports buzz rankings. The Commonwealth Games in Glasgow was the UK public’s best-perceived sports event in 2014 with a peak buzz score of 52.9, only 3.9 lower than the London 2012 Olympic Games.

CYCLING

THE COMMERCIAL APPEAL
OF BRITISH CYCLING

2014 was a successful year for British Cycling, with highlights including Joanna Rowsell achieving her fifth world title in the individual pursuit, Sir Bradley Wiggins becoming world champion in the elite men’s time trial and Philip Hindes, Jason Kenny and Callum Skinner winning the team sprint at the UCI Track Cycling World Cup.

UNPARALLED NEW GENERATION OF SPORTS RESEARCH

SMG INSIGHT COMBINES EXTENSIVE EXPERTISE AND EXPERIENCE OF THE SPECIALISED INDUSTRY THAT SURROUNDS SPORT WITH THE WORLD’S PREMIUM MARKET RESEARCH COMPANY, YOUGOV

YouGov have a panel of some
3 MILLION PEOPLE worldwide across 33 COUNTRIES

We have 24 OFFICES
in 16 COUNTRIES

This year we worked with over 
2000+ CLIENTS worldwide

YouGov panellists completed 
18 MILLION SURVEYS
in 12 months to 31 July 2014

OUR SERVICES

CONSULTANCY

Actionable insight and specialist objective advice covering every aspect of sports sponsorship investment

CONSUMER INSIGHT

In-depth profiling and analysis of existing and potential customer target groups

ECONOMIC IMPACT

Assessing and quantifying the impact benefits and return on investment of sports event hosting

MEDIA MONITORING AND EVALUATION

Assessing brand impact and advertising equivalent values across the media spectrum

REVENUE OPTIMISATION

Maximising the commercial potential of stadia through hospitality, ticketing and seating insight, feasibility assessment and naming rights studies

SPONSOR INSIGHT

Determining the impact and effectiveness of sponsorship investments

OUR CLIENTS

WE OFFER A UNIQUE SYNTHESIS OF THOUGHT LEADERSHIP, STRATEGIC INSIGHT, COMPREHENSIVE DATA ANALYSIS AND GLOBAL REACH THAT ENABLES OUR CLIENTS TO ACHIEVE THEIR KEY OBJECTIVES IN SPORTS INVESTMENT, SPONSORSHIP AND MARKETING

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