Helping leading players in the world of sport meet their strategic goals and business objectives

An engaged global panel of 4 million ID tagged adults across 37 countries means fast answers to your specific survey questions, segmented as you need.
State-of-the-art monitoring and valuation methodology and a powerful client interface portal put actionable insight at your fingertips.
We already track 16 metrics on thousands of brands and 60 major sports properties. Yours just may be one of them.
From demographics to leisure interests and media consumption, everything you want to know about your audience. For better fit, better marketing, better value.

LATEST SPORT NEWS, POLLS, SURVEY AND ANALYSIS

Does the middle of summer season see golf at the turn?

SMG Insight Director of Growth and Strategy, Richard Brinkman, analyses some key metrics on golf to discover reports of golf's death are very premature. Midsummer is a wonderful time to be a sports fan in the UK. No sooner are the top players in the world zipping up their rackets in SW19 than the Grace Gates are swinging open for the Lords Test [...]

Mike Pask-bw

SMG Insight appoints former SVP of IMG, Michael Pask, to its advisory board

SMG Insight, the sports and sponsorship specialist arm of YouGov, today announces the appointment of Michael Pask, former Senior Vice President at WME IMG, to the company’s advisory board.

An accomplished expert in the sports, entertainment and media industry, Michael will provide innovative strategic advice and insight to the business, […].

UNPARALLED NEW GENERATION OF SPORTS RESEARCH

SMG INSIGHT COMBINES EXTENSIVE EXPERTISE AND EXPERIENCE OF THE SPECIALISED INDUSTRY THAT SURROUNDS SPORT WITH THE WORLD’S PREMIUM MARKET RESEARCH COMPANY, YOUGOV

YouGov have a global panel of over 4 MILLION PEOPLE worldwide across 37 COUNTRIES

… they provide us with a live, continuous stream of data which is captured to populate the YouGov Cube, our connected profile data library

Global panellists completed over 20 MILLIONS SURVEYS last year

Access to 28 offices in 21 countries with SMG Insight specialists across 4 continents

OVER THE LAST 12 MONTHS WE HAVE …

3,000

Analysed over 3,000 hours of sport

$800m

$800m of media exposure analysed

20m

Captured over 20m global surveys

400

 Delivered 400 client reports in 15 different countries

280

280 client presentations on 5 different continents

THE RESULTS ARE IN …

2016 SportsIndex Annual Report

SMG Insight reveals the winners, the losers, the movers and improvers amongst 60 major sports events in the third annual report of its SportsIndex series.

Providing individual event rankings, year-on-year performance comparisons, analysis by sport and a three-year review, the report showcases just some of the capabilities of SportsIndex, the first and only syndicated product to measure the UK general public’s perception of 60 leading domestic and international sports events on a daily basis.

GET THE FULL BREAKDOWN AND REPORT

MEDIA MONITORING AND EVALUATION

360° MEDIA INSIGHT

LAST YEAR WE MONITORED …

We use our leading in-house and external media research solutions to track both incidental and generated global media coverage.
We have invested in and developed new delivery insight and data collection technologies to enhance how we share data with our clients.
We have established new social and digital-specific evaluation methodologies, based on the differences in media type and data utilised.
We’re highly experienced in delivering large volumes of data in informative formats, accompanied by insightful narratives.

ARE YOU KEEN TO KNOW THE FOLLOWING?

  • Where is my event shown? Where will it be broadcast?
  • How many people are seeing my event across which media?
  • What value does exposure in and around my event have?
  • Are my broadcast obligations being met?
  • How do I optimise the commercial opportunity or return from my property?
  • What is the value of my rights?
  • What is the Economic Impact of my event or activity?
  • Who are my market and how are trends changing?
  • How effective is my sponsorship?
  • How are different people thinking, behaving and purchasing as a result of what they are seeing?