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WORLD CLASS SPORTS RESEARCH PROVIDER

SMG INSIGHT, THE SPORTS AND SPONSORSHIP SPECIALIST ARM OF YOUGOV, DELIVERS LEADING EDGE B2B AND B2C RESEARCH AND CONSULTING SOLUTIONS ENABLING WORLD-LEADING SPORTS GOVERNING BODIES, SPONSORS AND SPORTS INVESTORS TO MEET THEIR STRATEGIC GOALS AND BUSINESS OBJECTIVES

THOUGHT LEADERSHIP

SPORTS BUSINESS INSIGHT

… is a resource for sports industry professionals, providing sports market assessments and research-based analysis on key issues

GOLF
SCOTS BUZZING ABOUT SCOTTISH OPEN

More than before, more than The Open. Positive talk (a.k.a. ‘buzz’) about the Scottish Open is flowing significantly more amongst the Scottish public in 2015 than it did this time last year.

FOOTBALL
SCOTTISH CUP BUZZES, SO DOES WILLIAM HILL

The trophy is the oldest in association with football and is the oldest national trophy in the world, first presented in 1874. Always a great occasion in the Scottish football calendar the William Hill Scottish Cup Final at Hampden Park on 30th May didn’t disappoint.

RUGBY
RBS 6 Nations 2014 v 2015: Consumer Impact

This year’s RBS 6 Nations Championship culminated in a dramatic final day, with record TV audiences tuning in to watch the gripping showdown that ultimately led to Ireland securing the tournament trophy.

CYCLING
THE COMMERCIAL APPEAL
OF BRITISH CYCLING

2014 was a successful year for British Cycling, with highlights including Joanna Rowsell achieving her fifth world title in the individual pursuit, Sir Bradley Wiggins becoming world champion in the elite men’s time trial and Philip Hindes, Jason Kenny and Callum Skinner winning the team sprint at the UCI Track Cycling World Cup.

UNPARALLED NEW GENERATION OF SPORTS RESEARCH

SMG INSIGHT COMBINES EXTENSIVE EXPERTISE AND EXPERIENCE OF THE SPECIALISED INDUSTRY THAT SURROUNDS SPORT WITH THE WORLD’S PREMIUM MARKET RESEARCH COMPANY, YOUGOV

YouGov have a panel of some
3 MILLION PEOPLE worldwide across 33 COUNTRIES

We have 24 OFFICES
in 16 COUNTRIES

This year we worked with over 
2000+ CLIENTS worldwide

YouGov panellists complete
20 MILLION SURVEYS
annually

OUR SERVICES

CONSULTANCY

Actionable insight and specialist objective advice covering every aspect of sports sponsorship investment

CONSUMER INSIGHT

In-depth profiling and analysis of existing and potential customer target groups

ECONOMIC IMPACT

Assessing and quantifying the impact benefits and return on investment of sports event hosting

MEDIA MONITORING AND EVALUATION

Assessing brand impact and advertising equivalent values across the media spectrum

REVENUE OPTIMISATION

Maximising the commercial potential of stadia through hospitality, ticketing and seating insight, feasibility assessment and naming rights studies

SPONSOR INSIGHT

Determining the impact and effectiveness of sponsorship investments

OUR CLIENTS

WE OFFER A UNIQUE SYNTHESIS OF THOUGHT LEADERSHIP, STRATEGIC INSIGHT, COMPREHENSIVE DATA ANALYSIS AND GLOBAL REACH THAT ENABLES OUR CLIENTS TO ACHIEVE THEIR KEY OBJECTIVES IN SPORTS INVESTMENT, SPONSORSHIP AND MARKETING

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