Home-130717 2017-07-27T17:03:31+00:00

SPECIAL REPORT | 30-LOVE, 40-LIKE?
A LOOK AT AGE AND THE UK TENNIS MARKET

With the grass-court season now upon us, we’ve been examining the audience demographic of two of the UK’s most iconic tournaments – The Championships at Wimbledon and The Aegon Championships at Queen’s – unearthing some intriguing findings on how Buzz, Consideration and sponsor brand impact differ across the tennis fan base.

BLOG | THE BEST DEAL IN INDIAN SPORT SPONSORSHIP – IT’S JUST NOT CRICKET

For as long as anyone can remember, sport in India has really meant just one thing – cricket. And yet in creating such a powerful brand, the IPL also sowed the seeds for a revolution in Indian sport. By creating a recipe which delivered success, its founders encouraged the rest of India’s sports sector to start cooking up their own versions. One such success story is the Pro Kabaddi League, which now represents the best value for money in the Indian market.

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New technologies, consumer trends and seismic changes in media consumption mean changing business objectives. We’re committed to delivering more than just the numbers; we strive for solutions. Whatever your objectives, we have the people, tools and know-how to help you effectively navigate today’s world of sport, sponsorship and entertainment research.

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State-of-the-art monitoring tools and valuation methodology combine with a powerful client interface portal to put actionable insight at your fingertips.

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An engaged panel of 5 million ID tagged adults across 38 countries. A global picture of how consumers and brands interact through sport. Fast answers, segmented as you need.

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Integrating Media and Consumer resources, our senior team of experts offer bespoke solutions to a wide range of strategic challenges. Clear evidence to help you make critical decisions.

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