With the grass-court season now upon us, we’ve been examining the audience demographic of two of the UK’s most iconic tournaments – The Championships at Wimbledon and The Aegon Championships at Queen’s – unearthing some intriguing findings on how Buzz, Consideration and sponsor brand impact differ across the tennis fan base.
For as long as anyone can remember, sport in India has really meant just one thing – cricket. And yet in creating such a powerful brand, the IPL also sowed the seeds for a revolution in Indian sport. By creating a recipe which delivered success, its founders encouraged the rest of India’s sports sector to start cooking up their own versions. One such success story is the Pro Kabaddi League, which now represents the best value for money in the Indian market.