Our special report on the US/UK ‘Special Relationship’ – the sporting version – reveals for the first time the data driving the efforts of the NFL and soccer to build audiences on foreign soil. The report looks at how the differences between British and American sports fans are steering the sports’ strategies to break into one another’s home markets.
IN THE DATA is SMG Insight’s regular update on the popularity of some of the world’s most popular sports, teams and athletes. Every issue will give you an SMG Insight into who’s hot and who’s not in the world of sport today.
In this issue our US Team have dived deep. Here’s some of the data’s recent reveals.