SPORTS BUSINESS INSIGHT
… is a resource for sports industry professionals, providing sports market assessments and research-based analysis on key issues
RBS 6 Nations 2014 v 2015: Comparing Consumer Impact
This year’s RBS 6 Nations Championship culminated in a dramatic final day, with record TV audiences tuning in to watch the gripping showdown that ultimately led to Ireland securing the tournament trophy.
The Commonwealth Games, Wimbledon and Formula 1 British Grand Prix top the UK annual 2014 sports buzz rankings. The Commonwealth Games in Glasgow was the UK public’s best-perceived sports event in 2014 with a peak buzz score of 52.9, only 3.9 lower than the London 2012 Olympic Games.
THE COMMERCIAL APPEAL
OF BRITISH CYCLING
2014 was a successful year for British Cycling, with highlights including Joanna Rowsell achieving her fifth world title in the individual pursuit, Sir Bradley Wiggins becoming world champion in the elite men’s time trial and Philip Hindes, Jason Kenny and Callum Skinner winning the team sprint at the UCI Track Cycling World Cup.
UNPARALLED NEW GENERATION OF SPORTS RESEARCH
SMG INSIGHT COMBINES EXTENSIVE EXPERTISE AND EXPERIENCE OF THE SPECIALISED INDUSTRY THAT SURROUNDS SPORT WITH THE WORLD’S PREMIUM MARKET RESEARCH COMPANY, YOUGOV
Actionable insight and specialist objective advice covering every aspect of sports sponsorship investment
Assessing and quantifying the impact benefits and return on investment of sports event hosting
MEDIA MONITORING AND EVALUATION
Assessing brand impact and advertising equivalent values across the media spectrum
Maximising the commercial potential of stadia through hospitality, ticketing and seating insight, feasibility assessment and naming rights studies