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Every year, sport throws up the unexpected – from breakthrough stars, through dramatic events and matches, to scandal. And every day, we at SMG Insight measure the effect those factors have on the public’s perception of our best known sports properties. We are pleased to share with you a slice of this data, drawn from our SportsIndex UK database.

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New technologies, consumer trends and seismic changes in media consumption mean changing business objectives. We’re committed to delivering more than just the numbers; we strive for solutions. Whatever your objectives, we have the people, tools and know-how to help you effectively navigate today’s world of sport, sponsorship and entertainment research.

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