SMG INSIGHT LATEST NEWS | OFFICIAL RESEARCH PARTNER

SMG Insight is delighted to announce a new partnership with Sport Industry Group to become the Official Research Partner of the BT Sport Industry Awards

The BT Sport Industry Awards is the industry’s flagship event with over 1,750 major players from the world of sport, business and entertainment coming together to celebrate the best in the business and enjoy the vast networking and client entertainment opportunities. Read More

Helping leading players in the world of sport meet their strategic goals and business objectives

A precision view of sport and sponsorship across the globe tapping into the world’s largest interconnected data set.

State-of-the-art monitoring and valuation methodology precisely measures brand exposure and impact across all channels.
We already track 16 metrics on thousands of brands and 60 major sports properties. Yours just may be one of them.
From demographics to leisure interests, media consumption and favourite brands … everything you want to know about your audience. For better fit, better marketing, better value.
An engaged global panel of 4 million ID tagged adults across 34 countries means fast answers to your specific survey questions, segmented as you need.

UNPARALLED NEW GENERATION OF SPORTS RESEARCH

SMG INSIGHT COMBINES EXTENSIVE EXPERTISE AND EXPERIENCE OF THE SPECIALISED INDUSTRY THAT SURROUNDS SPORT WITH THE WORLD’S PREMIUM MARKET RESEARCH COMPANY, YOUGOV

YouGov have a global panel of over 4 MILLION PEOPLE worldwide across 37 COUNTRIES

… they provide us with a live, continuous stream of data which is captured to populate the YouGov Cube, our connected profile data library

Global panellists completed over 20 MILLIONS SURVEYS last year

Access to 28 offices in 21 countries with SMG Insight specialists across 4 continents

OVER THE LAST 12 MONTHS WE HAVE …

3,000

Analysed over 3,000 hours of sport

$800m

$800m of media exposure analysed

20m

Captured over 20m global surveys

400

 Delivered 400 client reports in 15 different countries

280

280 client presentations on 5 different continents

THE RESULTS ARE IN …

2016 SportsIndex Annual Report

SMG Insight reveals the winners, the losers, the movers and improvers amongst 60 major sports events in the third annual report of its SportsIndex series.

Providing individual event rankings, year-on-year performance comparisons, analysis by sport and a three-year review, the report showcases just some of the capabilities of SportsIndex, the first and only syndicated product to measure the UK general public’s perception of 60 leading domestic and international sports events on a daily basis.

GET THE FULL BREAKDOWN AND REPORT

MEDIA MONITORING AND EVALUATION

360° MEDIA INSIGHT

ARE YOU KEEN TO KNOW THE FOLLOWING?

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LAST YEAR WE MONITORED …

We use our leading in-house and external media research solutions to track both incidental and generated global media coverage.
We have invested in and developed new delivery insight and data collection technologies to enhance how we share data with our clients.
We have established new social and digital-specific evaluation methodologies, based on the differences in media type and data utilised.
We’re highly experienced in delivering large volumes of data in informative formats, accompanied by insightful narratives.

SPORTS BUSINESS INSIGHT

SPORTS BUSINESS INSIGHT IS A RESOURCE FOR SPORTS INDUSTRY PROFESSIONALS, PROVIDING SPORTS MARKET ASSESSMENTS AND RESEARCH-BASED ANALYSIS ON KEY ISSUES

GO TO SPORTS BUSINESS INSIGHT

LATEST SPORT POLLS, SURVEYS AND ANALYSIS

A new generation of NBA fans is changing the league’s image

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