Home-090417 2017-04-26T12:00:15+00:00

SPECIAL REPORT | FAN ENGAGEMENT:
CAPTURING THE ATTENTION OF UK SPORTS FANS

A special report touching on the deeper insight required to understand the complexities of true fan engagement in the world of sport today. Analysis from our internal data vault – The Cube – examines eight major sports events and the rights-holder strategies that are currently driving positive fan engagement.

TOTAL MEDIA

We monitor, capture and measure global media data across every media channel. Our analysts use this to develop actionable, focused insight.

RESEARCH JOURNEYS

New technologies, consumer trends and seismic changes in media consumption mean changing business objectives. We’re committed to delivering more than just the numbers; we strive for solutions.

Whatever your objectives, we have the people, tools and know-how to help you effectively navigate today’s world of sport, sponsorship and entertainment research.

SMG Insight Research Journeys

UNMATCHED FAN INSIGHT

Our partnership with YouGov – the international data and analytics group – gives us access to the world’s largest daily updated record of people’s preferences, habits and opinions in existence. We call it ‘The Cube’.